DISPOSE: HERON

PRESTON x DSNY

DISPOSE:

HERON






PRESTON x

DSNY

DISPOSE: HERON

PRESTON x DSNY

Inspired by New York City’s initiative to be waste-free by 2030, this branded exhibition educates the public on the harmful social, societal, and environmental impacts that the fast fashion industry has on our planet. Dispose forces us to reflect and question our society’s mentality on disposability. 

Fast fashion is a phenomenon in the fashion industry whereby production processes are expedited in order to get new trends to the market as quickly and cheaply as possible, usually stealing other designers' original work along the way. Second to oil, the fashion industry is one of the largest polluters in the world. This exhibit is an extension / branch of that collaboration, raising even more awareness on the social issue. 

Inspired by New York City’s initiative to be waste-free by 2030, this branded exhibition educates the public on the harmful social, societal, and environmental impacts that the fast fashion industry has on our planet. Dispose forces us to reflect and question our society’s mentality on disposability. 

Print
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facade01

MIRRORED FACADE

MIRRORED 





FACADE

MIRRORED FACADE

Dispose is clad in a mirrored facade to allow visitors to observe themselves in their current state of mind before entering the exhibit, as well as to reflect its New York environment, the fashion capital of the US. Located in Bryant Park, the site is in the middle of Midtown and the Garment District where many fashion retailers are located.  

Dispose is clad in a mirrored facade to allow visitors to observe themselves in their current state of mind before entering the exhibit, as well as to reflect its New York environment, the fashion capital of the US. Located in Bryant Park, the site is in the middle of Midtown and the Garment District where many fashion retailers are located.  

ENTRANCE01-1
NY01
NY02

NEW YORK CULTURE

NEW YORK
CULTURE

Bales of clothing are stacked to create a quantified visual environment of New York's collective spending on apparel.  Clothing is also laid on the ground to heighten the feeling of being truly surrounded by the clothes that are thrown out.

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SWEATSHOP01

SOCIAL / SOCIETAL




IMPACT

SOCIAL /

SOCIETAL

IMPACT

SOCIAL / SOCIETAL IMPACT

SOCIAL / SOCIETAL IMPACT

Visitors walk into the installation with a structural layout of a sweatshop, with columns and fluorescent light fixtures. A looped video of workers is projected onto the walls at human scale, with turning heads as visitors walk by, as if they've intruded in their workspace.

Visitors walk into the installation with a structural layout of a sweatshop, with columns and fluorescent light fixtures. A looped video of workers is projected onto the walls at human scale, with turning heads as visitors walk by, as if they've intruded in their workspace.